About Burnt Out Industries
Burnt Out Industries was founded by Mike Velez, a mechanical engineer who spent a decade in Silicon Valley designing high-stakes consumer tech. After years of "burning the wick at both ends" to build the world’s most ubiquitous devices, Mike realized that looking at a screen all day is a great way to forget there's a whole universe outside.
We believe there are more important things to do than answer emails, like finding the perfect line down a mountain or catching a sunrise from the water. Burnt Out Industries (or BOi for short) is for the people who respect world-class engineering but prioritize the perspective you only get when you're far away from a desk. We build gear that helps you get out there and stay out there.
Principles
Outside > Office
We believe the best ideas don’t happen at a desk. We build gear for those who know the best views aren't found on a screen.
Engineered to Play
We apply the same engineering rigor used in top-tier tech to the gear you ride. Precision craft, built specifically for having a blast.
No B.S. Sustainability
We build sustainable gear because we want winter to stick around. No greenwashing or corporate buzzwords—just smart engineering to protect our playgrounds.
Enjoy the Ride
We obsess over design and performance so you can just go ride. BOi is a daily reminder that we shouldn't take adulthood so damn seriously.
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